About Gruccia

Gruccia is a leading Iranian online store specializing in socks, underwear, and healthcare products. With hundreds of thousands of active monthly visitors, Gruccia is especially popular among women and girls for its high-quality products and its strong brand mission of promoting women’s health and self-care.

The Challenge

Despite their strong product range, Gruccia faced a recurring issue: products that were natural complements, such as bras and shorts from the same brand, or healthcare items often bought together, were sold individually. Customers had to search for matching items on their own, which often led to missed opportunities.

Gruccia’s team experimented with manual bundles, but maintaining them was time-consuming and unsustainable. As a result, they abandoned their initial bundling efforts, even though they knew it was essential for increasing Average Order Value (AOV).

The Solution

Metrixon partnered with Gruccia to address this gap. Using Gruccia’s last 90 days of order history, Metrixon’s AI Bundling Service:

• Analyzed purchase patterns and identified frequently bought together products.
• Generated a list of bundles, ranked by a bundle power score that considered factors such as FBT count, product categories, and bundle price.
• Provided a structured dataset of bundle recommendations that Gruccia could easily implement.

The bundles were automatically meaningful, relevant, and profit-conscious, without requiring manual effort.

The Results

The impact was immediate and measurable:

• 11% conversion rate: More than 11% of users who viewed a suggested bundle added it to their cart.
• 5% adoption rate: 5% of all orders included at least one bundle, accounting for 9% of total revenue.
• AOV uplift: Gruccia’s Average Order Value increased by ~3.9%.

The Experience

At the end of the test period, Gruccia found that the bundle suggestions were overall logical, relevant, and highly aligned with both customer behavior and product specifications. This gave the team confidence that the results were trustworthy and actionable.

Instead of spending time manually creating and updating bundles, Gruccia could now rely on Metrixon to continuously provide meaningful combinations. For customers, this translated into an easier shopping journey, where complementary products appeared naturally on product pages.

Seeing these results, Gruccia decided to keep product bundles as a fixed feature on their website, making them a permanent part of the shopping experience.

Testimonial

“We were watching that our customers are struggling to manually bundle the product themselves, but we haven’t had a straightforward solution. All we knew was that we were missing some revenue; until now! Metrixon’s bundling service resolved our issue in creating bundles. The result was amazingly accurate, without hallucination, and perfectly adopted to our customers.” — Gruccia Team